Most of us got into cryptocurrency by hearing a friend of a prominent figure praising its potential. In time, the world started to take notice, and crypto got bigger, involving more and more people.
Today, there are many industry-experts and popular individuals that are known for their cryptocurrency quotes. Some of these were the cause of a large price-spike. Others caused us to think.
The goal of this article is not to tell you whether Bitcoin and other cryptos are worth investing it. Instead, we want to help you get a better idea of where we currently stand and how much potential still lies ahead.
So go ahead, read the quotes, learn more about their authors, and decide for yourself if you can relate with the message they offer.
Table of contents
- Best Cryptocurrency Quotes
- 1. If you don’t believe it or don’t get it, I don’t have the time to try to convince you, sorry.
- 2. I see Bitcoin as ultimately becoming a reserve currency for banks, playing much the same role as gold did in the early days of banking. Banks could issue digital cash with greater anonymity and lighter weight, more efficient transactions.
- 3. Any time a country transitioned to a fiat currency, they collapsed. That’s just world history; you don’t have to know about cryptocurrency to know that.
- 4. If the cryptocurrency market overall or a digital asset is solving a problem, it’s going to drive some value.
- 5. Whenever the price of cryptocurrency is rallying, people start spending a lot more.
- 6. We are seeing more managed money and, to an extent, institutional money entering the [crypto] space. Anecdotally speaking, I know of many people who are working at hedge funds or other investment managers who are trading cryptocurrency personally, the question is, when do people start doing it with their firms and funds?
- 7. I am very excited about the prospect of using cryptocurrency, not just as a money equivalent, but using it as a way to earn something as a result of doing some type of work.
- 8. What value does cryptocurrency add? No one’s been able to answer that question to me.
- 9. Bitcoin is here to stay. There would be a hacker uproar to anyone who attempted to take credit for the patent of cryptocurrency. And I wouldn’t want to be on the receiving end of hacker fury.
- 10. I am very intrigued by Bitcoin. It has all the signs. Paradigm shift, hackers love it, yet it is described as a toy. Just like microcomputers.
- 11. Blockchain is the tech. Bitcoin is merely the first mainstream manifestation of its potential.
- 12. As the value goes up, heads start to swivel and skeptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value.
- 13. Bitcoin will do to banks what email did to the postal industry
- 14. Bitcoin is a technological tour de force.
- 15. Well, I think it is working. There may be other currencies like it that may be even better. But in the meantime, there’s a big industry around Bitcoin— People have made fortunes off Bitcoin, some have lost money. It is volatile, but people make money off of volatility too.
- 16. [Bitcoin] is a remarkable cryptographic achievement… The ability to create something which is not duplicable in the digital world has enormous value…Lot’s of people will build businesses on top of that.
- 17. PayPal had these goals of creating a new currency. We failed at that, and we just created a new payment system. I think Bitcoin has succeeded on the level of a new currency, but the payment system is somewhat lacking. It’s very hard to use, and that’s the big challenge on the Bitcoin side.
- 18. Bitcoin actually has the balance and incentives center, and that is why it is starting to take off.
- Other Cryptocurrency Quotes
- 19. Bitcoin is the beginning of something great: a currency without a government, something necessary and imperative.”
- 20. Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency. In the end, currency will be better for it.
- 21. Right now Bitcoin feels like the Internet before the browser.
- 22. [Bitcoin] is a very exciting development, it might lead to a world currency. I think over the next decade it will grow to become one of the most important ways to pay for things and transfer assets.
- 23. The Federal Reserve simply does not have authority to supervise or regulate Bitcoin in any way.
- 24. EVERY informed person needs to know about Bitcoin because it might be one of the world’s most important developments.
- 25. Bitcoin may be the TCP/IP of money.
- Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly.
- 26. Cryptographical solutions might with great propriety be introduced into academies as the means of giving tone to the most important of the powers of the mind.
- 27. It’s gold for nerds.
- 28. If [Bitcoin does] not [reach $500.000 by the end of 2020], I will eat my d*ck on national television.
- 29. I understand the political ramifications of [bitcoin] and I think that the government should stay out of them and they should be perfectly legal.
- 30. I think the fact that within the bitcoin universe an algorithm replaces the functions of [the government] is actually pretty cool. I am a big fan of Bitcoin.
- Crypto Investment Quotes
- 31. Cryptocurrency is such a powerful concept that it can almost overturn governments
- 32. The reason we are all here is that the current financial system is outdated.
- 38. There are 3 eras of currency: Commodity based, politically based, and now, math-based.
- 55. At their core, cryptocurrencies are built around the principle of a universal, inviolable ledger, one that is made fully public and is constantly being verified by these high-powered computers, each essentially acting independently of the others.
- Famous Crypto Quotes By Investors
- 33. I love seeing new services constantly starting to accept Bitcoin. Bitcoin is really becoming “the currency of the Internet.” I’m most concerned by possible government reactions to Bitcoin. They can’t destroy Bitcoin, but they could really slow things down by making exchange much more difficult.
- 34. Bitcoin is Money Over Internet Protocol.
- 35. If Satoshi had released Bitcoin 10 yrs. earlier, 9/11 would never have happened.
- 36. One must acknowledge with cryptography no amount of violence will ever solve a math problem.
- 37. At its core, bitcoin is a smart currency, designed by very forward-thinking engineers. It eliminates the need for banks, gets rid of credit card fees, currency exchange fees, money transfer fees, and reduces the need for lawyers in transitions… all good things
- 39. When I first heard about Bitcoin, I thought it was impossible. How can you have a purely digital currency? Can’t I just copy your hard drive and have your bitcoins? I didn’t understand how that could be done, and then I looked into it and it was brilliant.
- 40. The governments of the world have spent hundreds and hundreds of trillions of dollars bailing out a decaying, dickensian, outmoded system called banking when the solution to the future of finance is peer-to-peer. It’s going to be alternative currencies like Bitcoin and it’s not actually going to be a banking system as we had before 2008.
- 41. We have elected to put our money and faith in a mathematical framework that is free of politics and human error.
- 42. Hey, obviously this is a very interesting time to be in Bitcoin center now, but if you guys want to argue over whether this is reality or not, one Bitcoin will feed over 40 homeless people in Pensacola center now. If you guys want proof Bitcoin is real, send them to me, I’ll cash them out and feed homeless people.
- 43. The bitcoin world is this new ecosystem where it doesn’t cost that much to start a new Bitcoin company, it doesn’t cost much to start owning Bitcoin either, and it is a much more efficient way of moving money around the world.
- 44. Bitcoin enables certain uses that are very unique. I think it offers possibilities that no other currency allows. For example the ability to spend a coin that only occurs when two separate parties agree to spend the coin; with a third party that couldn’t run away with the coin itself.
- 45. Bitcoin is Cash with Wings
- 46. It was the amateurs of cryptology who created the species. The professionals, who almost certainly surpassed them in cryptanalytic expertise, concentrated on down-to-earth problems of the systems that were then in use but are now outdated. The amateurs, unfettered to those realities, soared into the empyrean of theory.
- 47. Bitcoin is the currency of resistance.
- 48. What can’t kill Bitcoin, makes it stronger.
- 49. You should be taking this technology as seriously as you should have been taking the development of the Internet in the early 1990’s.
- 50. I think the internet is going to be one of the major forces for reducing the role of government. The one thing that’s missing but that will soon be developed is a reliable e-cash.
- 51. What affected me most profoundly was the realization that the sciences of cryptography and mathematics are very elegant, pure sciences. I found that the ends for which these pure sciences are used are less elegant.
- 52. Cryptography is the essential building block of independence for organizations on the Internet, just like armies are the essential building blocks of states because otherwise one state just takes over another.
- 53. Bitcoin was created to serve a highly political intent, a free and uncensored network where all can participate with equal access.
- 54. Lots of people working in cryptography have no deep concern with real application issues. They are trying to discover things clever enough to write papers about.
- 56. Trusted third parties are security holes.
- 57. This [Bitcoin] may be the purest form of democracy the world has ever known, and I — for one — am thrilled to be here to watch it unfold.
- 58. Cryptography shifts the balance of power from those with a monopoly on violence to those who comprehend mathematics and security design.”
- 59. [Cryptourrencies] may hold long-term promise, particularly if the innovations promote a faster, more secure and more efficient payment system.
- 60. Online identity and reputation will be decentralized. We will own the data that belongs to us.
- 61. It just identifies how much money laundering there is being done in the world,” Fink said. “How much people are trying to move currencies from one place to another.
- 62. Gold is a great way to preserve wealth, but it is hard to move around. You do need some kind of alternative and Bitcoin fits the bill. I’m not surprised to see that happening.
- 63. What we want is fully anonymous, ultra-low transaction cost, transferable units of exchange. If we get that going… the banks will become the obsolete dinosaurs they deserve to become.
- 64. The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.
- 65. [Bitcoin is] the biggest opportunity set we can think of over the next decade.
- Hal Finney Quotes
- 66. Since we’re all rich with bitcoins … we ought to put some of this unearned wealth to good use.
- 67. Bitcoin seems to be a very promising idea. I like the idea of basing security on the assumption that the CPU power of honest participants outweighs that of the attacker. It is a very modern notion that exploits the power of the long tail.
- 68. The computer can be used as a tool to liberate and protect people, rather than to control them.
- Satoshi Nakamoto Quotes
- 69. Lost coins only make everyone else’s coins worth slightly more. Think of it as a donation to everyone.
- 70. Sigh… why delete a wallet instead of moving it aside and keeping the old copy just in case? You should never delete a wallet.
- 71. The possibility to be anonymous or pseudonymous relies on you not revealing any identifying information about yourself in connection with the bitcoin addresses you use. If you post your bitcoin address on the web, then you’re associating that address and any transactions with it with the name you posted under. If you posted under a handle that you haven’t associated with your real identity, then you’re still pseudonymous.For greater privacy, it’s best to use bitcoin addresses only once.
- Andreas Antonopoulos Quotes
- 72. At the end of the day, Bitcoin is programmable money.
- 73. One of my favorite words is a French word: sousveillance. It is the opposite of surveillance. Surveillance means to look from above; sousveillance means to look from below.
- 74. Bitcoin experts argue that deflation is not bad per se. Rather, deflation is associated with a collapse in demand because that is the only example of deflation we have to study.
- Less supportive quotes
- 67. [Bitcoin is] worse than tulip bulbs
- 68. Stay away from it. It’s a mirage, basically. In terms of cryptocurrencies, generally, I can say almost with certainty that they will come to a bad ending.
- 69. Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency. In the end, currency will be better for it.
- 70. Bitcoin is evil.
- Conclusion
Best Cryptocurrency Quotes
Here is our list with the 70 best cryptocurrency quotes we discovered on the web.
1. If you don’t believe it or don’t get it, I don’t have the time to try to convince you, sorry.
– Satoshi Nakamoto
This is one of the earliest Bitcoin quotes in existence. The founder of Bitcoin, Satoshi Nakamoto, saw before everyone else what Bitcoin was capable of. In those early days, however, not many could imagine the potential of this new currency. Today, his invention has completely changed the world and it’s safe to assume that those early doubters should have done more research.
2. I see Bitcoin as ultimately becoming a reserve currency for banks, playing much the same role as gold did in the early days of banking. Banks could issue digital cash with greater anonymity and lighter weight, more efficient transactions.
– Hal Finney
3. Any time a country transitioned to a fiat currency, they collapsed. That’s just world history; you don’t have to know about cryptocurrency to know that.
– Nipsey Hussle
Nipsey Hussle
4. If the cryptocurrency market overall or a digital asset is solving a problem, it’s going to drive some value.
– Brad Garlinghouse
5. Whenever the price of cryptocurrency is rallying, people start spending a lot more.
– Erik Voorhees
6. We are seeing more managed money and, to an extent, institutional money entering the [crypto] space. Anecdotally speaking, I know of many people who are working at hedge funds or other investment managers who are trading cryptocurrency personally, the question is, when do people start doing it with their firms and funds?
– Olaf Carlson-Wee
7. I am very excited about the prospect of using cryptocurrency, not just as a money equivalent, but using it as a way to earn something as a result of doing some type of work.
– William Mougayar
8. What value does cryptocurrency add? No one’s been able to answer that question to me.
– Steve Eisman
9. Bitcoin is here to stay. There would be a hacker uproar to anyone who attempted to take credit for the patent of cryptocurrency. And I wouldn’t want to be on the receiving end of hacker fury.
– Adam Draper
10. I am very intrigued by Bitcoin. It has all the signs. Paradigm shift, hackers love it, yet it is described as a toy. Just like microcomputers.
– Paul Graham
11. Blockchain is the tech. Bitcoin is merely the first mainstream manifestation of its potential.
– Marc Kenigsberg
12. As the value goes up, heads start to swivel and skeptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value.
– Adam B. Levine
13. Bitcoin will do to banks what email did to the postal industry
– Rick Falkvinge
14. Bitcoin is a technological tour de force.
– Bill Gates Bitcoin quote
15. Well, I think it is working. There may be other currencies like it that may be even better. But in the meantime, there’s a big industry around Bitcoin— People have made fortunes off Bitcoin, some have lost money. It is volatile, but people make money off of volatility too.
– Richard Branson
16. [Bitcoin] is a remarkable cryptographic achievement… The ability to create something which is not duplicable in the digital world has enormous value…Lot’s of people will build businesses on top of that.
– Eric Schmidt
17. PayPal had these goals of creating a new currency. We failed at that, and we just created a new payment system. I think Bitcoin has succeeded on the level of a new currency, but the payment system is somewhat lacking. It’s very hard to use, and that’s the big challenge on the Bitcoin side.
– Peter Thiel
18. Bitcoin actually has the balance and incentives center, and that is why it is starting to take off.
– Julian Assange
Other Cryptocurrency Quotes
Here is a longer list with the most interesting quotes we were able to discover.
19. Bitcoin is the beginning of something great: a currency without a government, something necessary and imperative.”
– Nassim Taleb, Author and Risk Analyst
20. Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency. In the end, currency will be better for it.
– Edmund Moy, 38th Director of the United States Mint
21. Right now Bitcoin feels like the Internet before the browser.
– Wences Casares
22. [Bitcoin] is a very exciting development, it might lead to a world currency. I think over the next decade it will grow to become one of the most important ways to pay for things and transfer assets.
– Kim Dotcom, CEO of MegaUpload
23. The Federal Reserve simply does not have authority to supervise or regulate Bitcoin in any way.
– Janet Yellen, former chair of the US Federal Reserve
24. EVERY informed person needs to know about Bitcoin because it might be one of the world’s most important developments.
– Leon Louw, two-time Nobel Peace Prize nominee
25. Bitcoin may be the TCP/IP of money.
– Paul Buchheit
Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly.
– Vitalik Buterin, co-founder of Ethereum
26. Cryptographical solutions might with great propriety be introduced into academies as the means of giving tone to the most important of the powers of the mind.
– Edgar Allan Poe
27. It’s gold for nerds.
– Stephan Colbert, Comedian
28. If [Bitcoin does] not [reach $500.000 by the end of 2020], I will eat my d*ck on national television.
– John McAfee – founder McAfee antivirus
29. I understand the political ramifications of [bitcoin] and I think that the government should stay out of them and they should be perfectly legal.
– Ron Paul, Republican Texas Congressman and former candidate for US President
30. I think the fact that within the bitcoin universe an algorithm replaces the functions of [the government] is actually pretty cool. I am a big fan of Bitcoin.
– Al Gore, 45th Vice President of the United States
Crypto Investment Quotes
31. Cryptocurrency is such a powerful concept that it can almost overturn governments
– Charles Lee, Creator of Litecoin
32. The reason we are all here is that the current financial system is outdated.
– Charlie Shrem – founder & CEO Bitinstant
38. There are 3 eras of currency: Commodity based, politically based, and now, math-based.
– Chris Dixon
55. At their core, cryptocurrencies are built around the principle of a universal, inviolable ledger, one that is made fully public and is constantly being verified by these high-powered computers, each essentially acting independently of the others.
– Paul Vigna
Famous Crypto Quotes By Investors
33. I love seeing new services constantly starting to accept Bitcoin. Bitcoin is really becoming “the currency of the Internet.” I’m most concerned by possible government reactions to Bitcoin. They can’t destroy Bitcoin, but they could really slow things down by making exchange much more difficult.
– Michael Marquardt
34. Bitcoin is Money Over Internet Protocol.
– Tony Gallippi
35. If Satoshi had released Bitcoin 10 yrs. earlier, 9/11 would never have happened.
– Max Keiser
36. One must acknowledge with cryptography no amount of violence will ever solve a math problem.
– Jacob Appelbaum
37. At its core, bitcoin is a smart currency, designed by very forward-thinking engineers. It eliminates the need for banks, gets rid of credit card fees, currency exchange fees, money transfer fees, and reduces the need for lawyers in transitions… all good things
– Peter Diamandis
39. When I first heard about Bitcoin, I thought it was impossible. How can you have a purely digital currency? Can’t I just copy your hard drive and have your bitcoins? I didn’t understand how that could be done, and then I looked into it and it was brilliant.
– Jeff Garzik
40. The governments of the world have spent hundreds and hundreds of trillions of dollars bailing out a decaying, dickensian, outmoded system called banking when the solution to the future of finance is peer-to-peer. It’s going to be alternative currencies like Bitcoin and it’s not actually going to be a banking system as we had before 2008.
– Patrick Young
41. We have elected to put our money and faith in a mathematical framework that is free of politics and human error.
– Tyler Winklevoss
42. Hey, obviously this is a very interesting time to be in Bitcoin center now, but if you guys want to argue over whether this is reality or not, one Bitcoin will feed over 40 homeless people in Pensacola center now. If you guys want proof Bitcoin is real, send them to me, I’ll cash them out and feed homeless people.
– Jason King
43. The bitcoin world is this new ecosystem where it doesn’t cost that much to start a new Bitcoin company, it doesn’t cost much to start owning Bitcoin either, and it is a much more efficient way of moving money around the world.
– Tim Draper
44. Bitcoin enables certain uses that are very unique. I think it offers possibilities that no other currency allows. For example the ability to spend a coin that only occurs when two separate parties agree to spend the coin; with a third party that couldn’t run away with the coin itself.
– Pieter Wuille
45. Bitcoin is Cash with Wings
– Charlie Shrem
46. It was the amateurs of cryptology who created the species. The professionals, who almost certainly surpassed them in cryptanalytic expertise, concentrated on down-to-earth problems of the systems that were then in use but are now outdated. The amateurs, unfettered to those realities, soared into the empyrean of theory.
– David Kahn
47. Bitcoin is the currency of resistance.
– Max Keiser
48. What can’t kill Bitcoin, makes it stronger.
– Mark Wittkowski
49. You should be taking this technology as seriously as you should have been taking the development of the Internet in the early 1990’s.
– Blythe Masters
50. I think the internet is going to be one of the major forces for reducing the role of government. The one thing that’s missing but that will soon be developed is a reliable e-cash.
–Milton Friedman
51. What affected me most profoundly was the realization that the sciences of cryptography and mathematics are very elegant, pure sciences. I found that the ends for which these pure sciences are used are less elegant.
– Jim Sanborn
52. Cryptography is the essential building block of independence for organizations on the Internet, just like armies are the essential building blocks of states because otherwise one state just takes over another.
– Julian Assange
53. Bitcoin was created to serve a highly political intent, a free and uncensored network where all can participate with equal access.
– Amir Taaki
54. Lots of people working in cryptography have no deep concern with real application issues. They are trying to discover things clever enough to write papers about.
– Whitfield Diffie
56. Trusted third parties are security holes.
– Nick Szabo
57. This [Bitcoin] may be the purest form of democracy the world has ever known, and I — for one — am thrilled to be here to watch it unfold.
– Paco Ahlgren
58. Cryptography shifts the balance of power from those with a monopoly on violence to those who comprehend mathematics and security design.”
– Jacob Appelbaum
59. [Cryptourrencies] may hold long-term promise, particularly if the innovations promote a faster, more secure and more efficient payment system.
–Ben Bernanke
60. Online identity and reputation will be decentralized. We will own the data that belongs to us.
– William Mougayar
61. It just identifies how much money laundering there is being done in the world,” Fink said. “How much people are trying to move currencies from one place to another.
–Larry Fink
62. Gold is a great way to preserve wealth, but it is hard to move around. You do need some kind of alternative and Bitcoin fits the bill. I’m not surprised to see that happening.
– Jim Rickards
63. What we want is fully anonymous, ultra-low transaction cost, transferable units of exchange. If we get that going… the banks will become the obsolete dinosaurs they deserve to become.
– Adam Back
64. The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.
– Don & Alex Tapscott
65. [Bitcoin is] the biggest opportunity set we can think of over the next decade.
– Bob Grifeld
Hal Finney Quotes
Hal Finney is one of the most popular Bitcoin believers. He was mining Bitcoin since the early days and many suspect that he might even have been Satoshi Nakamoto himself.
66. Since we’re all rich with bitcoins … we ought to put some of this unearned wealth to good use.
67. Bitcoin seems to be a very promising idea. I like the idea of basing security on the assumption that the CPU power of honest participants outweighs that of the attacker. It is a very modern notion that exploits the power of the long tail.
68. The computer can be used as a tool to liberate and protect people, rather than to control them.
Satoshi Nakamoto Quotes
Satoshi Nakamoto is the person(s) that created Bitcoin. We only know Satoshi by their screen name and there is no further information on their identity. Here are some of their famous quotes.
69. Lost coins only make everyone else’s coins worth slightly more. Think of it as a donation to everyone.
70. Sigh… why delete a wallet instead of moving it aside and keeping the old copy just in case? You should never delete a wallet.
71. The possibility to be anonymous or pseudonymous relies on you not revealing any identifying information about yourself in connection with the bitcoin addresses you use. If you post your bitcoin address on the web, then you’re associating that address and any transactions with it with the name you posted under. If you posted under a handle that you haven’t associated with your real identity, then you’re still pseudonymous.
For greater privacy, it’s best to use bitcoin addresses only once.
Andreas Antonopoulos Quotes
Andreas Antonopoulos is one of the most popular Bitcoin educators in the industry. His teachings have been shared with users all over the world and have played a significant role in mainstream adoption.
72. At the end of the day, Bitcoin is programmable money.
73. One of my favorite words is a French word: sousveillance. It is the opposite of surveillance. Surveillance means to look from above; sousveillance means to look from below.
74. Bitcoin experts argue that deflation is not bad per se. Rather, deflation is associated with a collapse in demand because that is the only example of deflation we have to study.
Less supportive quotes
Then, of course, there are those that are not so fond of Bitcoin and it’s peers. These people seem to have taken a position against the world of crypto and make sure everyone knows about it.
67. [Bitcoin is] worse than tulip bulbs
– Jamie Dimon, CEO of JP Morgan
68. Stay away from it. It’s a mirage, basically. In terms of cryptocurrencies, generally, I can say almost with certainty that they will come to a bad ending.
– Warren Buffett, legendary investor
69. Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency. In the end, currency will be better for it.
– Edmund Moy, 38th Director of the United States Mint
70. Bitcoin is evil.
– Paul Krugman, Nobel-prize winning economist
Conclusion
Based on the above, we can see that Bitcoin has left its footprint in the financial world. More and more people adopt it, praise it and invest in it.
All indications seem to point towards a positive road ahead.
Will cryptocurrencies come out of this turbulent period as a winner? We are pretty certain they will. Keep these cryptocurrency quotes in mind and use them as a guide for your future decisions in the market.
Disclaimer: Don’t invest unless you’re prepared to lose all the money you invest. This is a high‑risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more at: https://go.payb.is/FCA-Info
Share it with your friends
Written by
Dimitris Tsapis
Dimitris writes content related to the Blockchain and cryptocurrencies but also on topics related to digital marketing.